Icons Coffee Couture Launch in Souk Al Bahar

I was lucky enough to be invited in the launch of the newest coffee shop in town. Icons Coffee Couture is the world’s first “No Sugar Added” lifestyle coffee chain. It opened its doors on 30th October 2013 in Souk Al Bahar – Dubai, UAE.

Let me tell you first more about Icons Coffee Couture. It is a luxury fashion and lifestyle Coffee Shop concept created by a team of fashion lovers, models and professionals. They serve 100% organic coffee and tea menu, nutritious food options, and they use Stevia – the world’s first natural zero calorie sweetener.  It is the brainchild of German model – Elena Weber. 

“We are so glad to finally present our unique concept of luxurious, fashionable and guilt-free coffee chain with its first outlet in UAE to the world. With the launch of Icons, we have achieved a great milestone of launching World’s first ever coffee shop with Stevia-only menu. Stevia is touted as the sweetener of choice for diabetics, and a suitable alternative to sugar for those looking to engage in a healthier lifestyle. With high prevalence of obesity and diabetes in UAE and the region plus with more people dying of heart and lifestyle diseases than because of hunger, it felt only appropriate to look for an option which can provide the same great taste for our sweet and coffee cravings yet can be low on calories providing essential health benefits. It’s been my dream to create something meaningful for the society, and we wish to bring a healthy change more so a health movement with our exclusive concept. After all, who does not want toe enjoy something sweet without feeling guilty afterwards.” – Elena Weber at the launch of Icons Coffee Couture, Souk Al Bahar

Can I tell you something? I thought Stevia is artificial. Apparently I’m wrong. It is a natural sweetener. 
Anyway, This is what happened. I was actually late for the event. I was supposed to be there by 7:30 pm. Somehow, we took a wrong turn and ended up going in circles and getting stuck in bad traffic before actually finding the entrance to Dubai Mall. (This always happens to me … >.< )
By the time we got to Icons, it was already 8:30 pm. Gaaah!! BUT, even if we were late, the place was still packed! A lot of beautiful people around! And I mean really beautiful, gorgeous people.

Look at those healthy options… salads, sandwiches … cakes. Yes cakes can be healthy if natural sweeteners are used, right?

A Strawberry Mousse Tart and a cup of Cappuccino. Sorry, I forgot to take a photo before biting into it. It’s THAT irresistible.

By 9:30 pm, we moved to Kanpai for the after party.

Welcome drink

Assorted Sushi

Chicken Katsu


A glass of white.

Press kit includes : Icons Get Empowered – a rich blend of organic beans, Icons Immune Boost – Organic Jasmine Tea, Banana Chocolate Chip Jarcake, Eco Zebra Cup, Bag Hanger and a Take-away Menu.

So, this is how I spent my Halloween. How about you?

More photos of the event can be found in the official Icons Coffee Couture Facebook Page


Mom, Partner, Sister, Daughter, Friend. Pinay Blogger currently living in Dubai, UAE. I blog about expat life, beauty, food, being a mom … and everything else in between.

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  • Grace @ Sandier Pastures

    Looks like a fun night!

    November 7, 2013 at 8:06 AM Reply
    • Sheila Sheila

      It was!! I had great company too (wink wink)

      November 7, 2013 at 8:44 AM Reply
  • Sheila Sheila

    Hi Kero! Yeah, the jarcake is really something. It wasn’t at all “sweet”… just right. And the banana “taste” is just right. Not overpowering. Also, I was excited for the mason jar. HAHA!!

    Thank you for the great company that night. Enjoyed it immensely.

    November 3, 2013 at 6:17 AM Reply
  • Kero Pinkihan

    I love the ICONS jar cake concept! I’ve been seeing it around Pinterest and what a novelty. It makes for a fun holiday season giveaway. So happy they are readily available. I’ve been meanign to try and bake but I can’t find the right size mason jars.

    Glad you enjoyed the opening event!

    November 3, 2013 at 5:30 AM Reply
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