A few months back, I wrote about Gondappa who lives in Thesgora, India. Lifebouy adopted Thesgora by teaching the locals about healthy habits especially hand washing which in turn reduced cases of Diarrhea from 36% to only 5%.
Lifebuoy is still continuing its mission to educate people about the benefits of hand washing. This time they are adopting Bitobe, Indonesia.
In this village, it is common practice to plant a tree at child birth. I really think that this is a good practice. A tree grows with your child. It’s very symbolic. And most of all, you give back to Mother Nature, restoring the balance.
In the video, we see Utari beside the tree, refusing to leave. This is her child, you see — the tree that was planted when her baby was born. Her baby didn’t make it past 5 years old. Heartbreaking as it may sound but most children in these villages don’t survive sickness.
As a mother, I can’t imagine losing my child and having a tree to remind me. I don’t know if I could handle it. My heart is breaking whenever I watch this video. Because of this, I fully support Lifebuoy on its mission.
HELP A CHILD REACH 5 CAMPAIGN
The simple act of hand washing can reduce the risks of life threatening diseases like diarrhea and pneumonia. Every 5 seconds, a child dies from these diseases and yet it can be avoided by hand washing. The global campaign aims to reduce the number of children dying before they reach the age of 5 through active promotion of hand washing and hygiene education. Since 2010, Lifebouy has changed the hand washing behaviors of 183 million people across 16 countries.
HOW CAN WE HELP?
Do your part to help by sharing the video of Utari on your social media accounts with the hashtag: