What does corporate image mean to you? Logos of thousands of companies cross the awareness of your conscious and subconscious mind every day. Why do companies spend so much money, time, and effort to try and get you to remember their logo? What they are attempting to do is take over your mind and force you to think about them. Why would they do that? Because, that’s what makes them more profit. The more people know about your business through marketing, the more successful it is likely to become. The seemingly magical process of implanting images of logos in the minds of the population is actually a highly refined psychological science. Successful corporations have experts in the field of marketing psychology working for them around the clock. They’ve created a nation of consumers who are all trying to heal themselves through buying their stuff. Buying things sets off the reward center of the brain. This causes dopamine to increase which gives feelings of elation and happiness to the individual. The business market is completely flooded with companies trying to sell people more things.Your Customers Are Your First Priority
You can run a successful business and still keep your humanity. Put your customers first in everything. For many businesses, profit has become the first priority. People are becoming collectively fed up with this standard of practice. As a business owner, you have an opportunity to help every single person that walks through your doors. Take advantage of that opportunity and you will be rewarded. Your efforts to go above and beyond standard practices will lead people to become raving fans of your business.
Create Raving Fans and Snowball
Once you have a large group of raving fans, your corporate image will be great. This group of people that you have helped out will create a snowball effect of growth for your business. Use simple and effective marketing strategies. Have some everyday low-cost items manufactured with your logo imprinted on them. Give them away as prizes for random contests or challenges. Also, sell them to make money for improving your business for your clientele. Help your clientele and they will help you!