I was lucky enough to be invited in the launch of the newest coffee shop in town. Icons Coffee Couture is the world’s first “No Sugar Added” lifestyle coffee chain. It opened its doors on 30th October 2013 in Souk Al Bahar – Dubai, UAE.
“We are so glad to finally present our unique concept of luxurious, fashionable and guilt-free coffee chain with its first outlet in UAE to the world. With the launch of Icons, we have achieved a great milestone of launching World’s first ever coffee shop with Stevia-only menu. Stevia is touted as the sweetener of choice for diabetics, and a suitable alternative to sugar for those looking to engage in a healthier lifestyle. With high prevalence of obesity and diabetes in UAE and the region plus with more people dying of heart and lifestyle diseases than because of hunger, it felt only appropriate to look for an option which can provide the same great taste for our sweet and coffee cravings yet can be low on calories providing essential health benefits. It’s been my dream to create something meaningful for the society, and we wish to bring a healthy change more so a health movement with our exclusive concept. After all, who does not want toe enjoy something sweet without feeling guilty afterwards.” – Elena Weber at the launch of Icons Coffee Couture, Souk Al Bahar
Look at those healthy options… salads, sandwiches … cakes. Yes cakes can be healthy if natural sweeteners are used, right?
A Strawberry Mousse Tart and a cup of Cappuccino. Sorry, I forgot to take a photo before biting into it. It’s THAT irresistible.
By 9:30 pm, we moved to Kanpai for the after party.
A glass of white.
Press kit includes : Icons Get Empowered – a rich blend of organic beans, Icons Immune Boost – Organic Jasmine Tea, Banana Chocolate Chip Jarcake, Eco Zebra Cup, Bag Hanger and a Take-away Menu.
So, this is how I spent my Halloween. How about you?
More photos of the event can be found in the official Icons Coffee Couture Facebook Page