Hi, I’m the PR rep that is always called out by viral Dear PR posts. The one who sends you gazillions of press releases, and the one who invites you to events and hopes that you write about my clients. Like you, I really want us to “click.”
You see, I’m the PR rep who needs to do a balancing act. I want you to like me but my client also hounds me. I’m the PR rep, who handles three to seven brands at a time, juggles blogger relations and takes care of my clients’ campaigns and advertising needs.
I’m overworked, (sometimes) underpaid, and just learning as I go along. What I’m trying to say is that I make mistakes and I appeal for your patience and understanding.
- I know you hate spam, but I have a job to do. If I barrage you with press releases, I really am sorry but I need to tell my clients that I’ve emailed their PR materials. Just ignore my emails if you don’t find these interesting.
- I appreciate it when you share who you think are interesting bloggers. I can’t always do my research (remember: I’m overworked!) so I also rely with the recommendations of bloggers I trust.
- Show some personality. I get turned off with a blog that is full of brand-related materials. Throw in some articles that show who you are, what you do, and what you are passionate about.
- Don’t copy/paste. I don’t like it and Google does not like it. It also tells me that you lack creativity.
- I test you to see how you behave and what kind of articles you can write. If I find our interactions satisfactory, I will regularly recommend to my clients.
- Ask nicely if you can bring a +1 or if you can get another goodie bag. It’s usually okay but don’t bring your entire family or get goodie bags for everyone. Decency is appreciated. And if I have to decline your requests, I’ll tell you nicely. Don’t be offended because it’s likely that my budget is limited, but I’ll try to make it up to you next time we have an event.
- Learn to RSVP. Nobody likes a gatecrasher.
- Please write sensibly and take great photos. I love a blog that is well-written and features great photos. It’s the kind of blog that I recommend to clients because it shows the love and care that you have for your craft. Oh, good grammar is very much appreciated!
- We gossip about bloggers, too. We tell friends from PR and advertising agencies about bloggers, who have bad reputation. We tell our colleagues to watch out for bad practices and we maintain a list of bloggers we will NEVER, EVER invite. And yes, we do not recommend bad bloggers to clients.
- Yes, we have favourite bloggers, too, and it’s not always the most popular ones. Sometimes, we just tolerate the popular bloggers because well, they’re popular. But I would gladly trade them with not-so-popular bloggers, who are kind, friendly and do not have a sense of entitlement. They are the ones I will always include in my clients’ guest lists.
Just like you, I want us to have a good working relationship. Your advice on how to better treat you is very much appreciated. A little patience and understanding help, and don’t hesitate to tell us (nicely) if you think we are treating you badly. Until the next event!
This post is in response to the Dear PR article I previously posted. (Thank you for your insights, Roche!) Are you a PR person? Do you have anything to add to this list? Feel free to leave a comment.